Search Engine Optimisation

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What is SEO - Search Engine Optimisation?

SEO is the process of improving your website so search engines like Google can easily understand it and show it higher in search results. When your website is well-optimised, your business gets more visitors, more calls and more customers without paying for ads. When people search for something related to your business, they should see your website first. This gives you more clicks, more calls and more customers.

S = Search

Search means people looking for information, products, services or solutions on Google or any other search platform.

E = Engine

Engine means Google, Bing, YouTube, Maps or any tool that shows results when someone searches for something.

O = Optimisation

Optimisation means making something better.

In digital marketing:

  • You improve your website

  • You improve your content

  • You improve speed

  • You improve user experience

Small improvements give big results.

Examples:

  • If your website loads slowly, fix speed.

  • If your content is unclear, rewrite it.

  • If images are too heavy, compress them.

For Example

If someone types “seo service in Delhi”, Google will show many websites. But users mostly click on the top 3 results. SEO helps your website reach those top spots.

Why SEO is useful

  • You get more visitors without paying for ads

  • Your business looks trustworthy

  • You reach real people searching for your service

  • You stay ahead of your competitors

  • You can grow steadily every month

SEO is not a magic trick. It’s a long-term process that builds your online presence step by step.

What Will Happen When You Do SEO?

Before jumping into On-Page, Off-Page or Technical SEO, it’s important to know what actually happens when you start doing SEO.

1. Your website becomes easier for Google to understand

Google is like a big library.
If your content is messy, Google can’t understand it properly.
SEO makes your content clear and easy for Google to read.

2. Your website starts showing higher in search results

When Google understands your content, it starts trusting your website.
Slowly your rankings go up.

3. You get more visitors without paying for ads

SEO is like free promotion.
Once you rank, you get traffic every day.

4. Your business gets more customers and calls

When people reach your website, they call, message or buy.
Simple: More visibility = More customers.

5. Your brand becomes strong in your city

If people search “seo service in Delhi” and your name shows on top, they trust your brand.

How SEO Starts (Step-by-step for beginners)

Many people jump directly to on-page and off-page, but real SEO starts earlier.

Step 1: Website Audit

You check what is working and what is not.
Example:

  • Is the speed slow?
  • Is the site mobile friendly?
  • Is the content clear?

Step 2: Keyword Research

You find what people are searching for.
Example:

  • seo service near me

  • best seo service in Delhi

  • free keyword research tool

Step 3: Clean Website Setup

Before doing on-page SEO, the basic setup is important.

Step 4: On-Page SEO

After that, you start improving things inside the website.

Step 5: Technical SEO Fixes

You work on speed, mobile layout, indexing and fix any errors.

Step 6: Off-Page SEO

You build backlinks and improve your online reputation.

Step 7: Local SEO (If you serve a city or area)

You optimize your Google Business Profile and create citations.

Step 8: Content SEO

You add helpful blogs, guides and FAQs.

This is the real SEO flow.
You don’t jump straight into “on-page/off-page.”
You follow a proper step-by-step process.

Types of SEO

SEO has different parts. When you fix all parts together, your website becomes strong.

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • Local SEO
  • Ecommerce SEO
  • Content SEO
  • Mobile SEO
  • Voice Search SEO
  • Image SEO
  • Video SEO

1. On-Page SEO (Things you improve inside your website)

On-Page SEO means improving the things that are already inside your website.
This includes your keywords, headings, paragraphs, images and links. When these are clean and clear, Google understands your website better.

In simple words:
You make your website Google-friendly and user-friendly.

Examples:

  • Using the right keywords

  • Writing good and helpful content

  • Setting the right page titles

  • Optimising images

  • Adding internal links

2. Off-Page SEO (Your website’s reputation on the internet)

Off-Page SEO is the work you do outside your website.
This helps Google believe that your site is trusted and popular.

In simple words:
Other websites talk good about you or share your link.

Examples:

  • Backlinks

  • Social sharing

  • Guest posts

  • Online reviews

  • Brand mentions

3. Technical SEO (Cleaning and fixing your website’s backend)

Technical SEO fixes the behind-the-scenes issues of your website.
Users may not notice these changes, but they are very important for Google.

In simple words:
You make your website fast, smooth and error-free.

Examples:

  • Improving website speed

  • Making pages mobile-friendly

  • Fixing broken pages

  • Adding a proper sitemap

  • Keeping a clean site structure

4. Local SEO (Helping your business appear in local and “near me” searches)

Local SEO is for businesses that want customers from a specific city, area or neighbourhood.

In simple words:
People from your local area should easily find your business.

Examples:

  • “SEO service in Delhi”

  • Optimising Google Business Profile

  • Getting local reviews

  • Improving map ranking

5. Ecommerce SEO (Improving ranking for online stores)

Ecommerce SEO is for websites that sell products.
It makes your product pages more visible on Google.

In simple words:
You optimise your online shop so your products appear higher on Google.

Examples:

  • Product descriptions

  • Product images

  • Category pages

  • Filters and navigation

6. Content SEO (Making content helpful for users and Google)

The goal of Content SEO is to create content that is clear, helpful and easy to understand.
It should solve the user’s problem and also make sense to Google.

In simple words:
You write content that people enjoy reading and Google easily understands.

Examples:

  • Blogs

  • Service pages

  • FAQs

  • Guides

  • Keyword-rich helpful content

7. Mobile SEO (Making your website perfect for phone users)

Most people search using their mobile phones today.
Mobile SEO makes sure your website works well on all devices.

In simple words:
Your website should open quickly, look good and be easy to use on phones.

Examples:

  • Large readable text

  • Proper clickable buttons

  • Fast loading speed

  • No need to zoom

8. Voice Search SEO (Optimising for Google Assistant, Alexa, Siri, etc.)

Voice search is growing because people now ask full questions using their voice.

In simple words:
You write content in a natural way that matches how people speak.

Examples:

  • “Which is the best SEO service in Delhi?”

  • “Where is the nearest bakery?”

  • Using Q&A style content

9. Image SEO (Helping images rank on Google)

Images also bring traffic from Google.
Image SEO makes your images light, clear and easy for search engines to understand.

In simple words:
You prepare your photos so Google can easily understand them.

Examples:

  • Reducing image size

  • Adding alt text

  • Using clear file names

10. Video SEO (Helping videos rank on YouTube and Google)

Video SEO makes your videos more discoverable on YouTube and search engines.

In simple words:
You optimise your video so that YouTube or Google can show it at the top.

Examples:

  • Right video title

  • Good description

  • Correct keywords

  • Attractive thumbnails

  • Adding captions

Best SEO Tools in 2025

Here are some trusted tools to improve your SEO:

  • Google Search Console – monitor performance

  • Ahrefs & SEMrush – keyword research and backlinks

  • Moz – SEO audits and rank tracking

  • Yoast SEO – on-page optimisation for WordPress

  • Screaming Frog – technical SEO crawl

How Long Does SEO Take to Show Results?

Typically, SEO takes 3 to 6 months to show significant results, depending on competition, website age, and strategy. Consistent content updates and backlink building speed up the process.

Future of SEO – Trends in 2025

SEO is evolving with AI and voice search.

  • AI tools are helping with keyword research and content optimisation

  • Voice search is pushing longer, conversational queries

  • Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) matters more than ever

  • Mobile-first indexing and Core Web Vitals are critical ranking factors

Local SEO – Ranking on Google Maps

For small businesses, Local SEO is essential.

  • Optimise your Google Business Profile

  • Add accurate NAP (Name, Address, Phone) details

  • Get customer reviews regularly

  • Use location-based keywords (e.g., “SEO agency in Delhi”)

Free SEO Audit Tools

SEO Tools List
1. Ahrefs
2. Google Search Console
3. Screaming Frog
4. Semrush
5. SEOptimer
6. Google Analytics
7. Backlink checker
8. Broken link checker
9. SE Ranking
10. Serpstat
11. Bing Webmaster Tools
12. Ubersuggest
13. Moz
14. SEOmator
15. Small SEO Tools
16. AIOSEO
17. Crawlability Test Tool
18. Google PageSpeed Insights
19. Internal link Checker
20. SEO Site Checkup

Free Keyword Research Tools

Keyword Research Tools List
1. Google Keyword Planner
2. WordStream
3. Mangools
4. Semrush
5. Keywordtool.io
6. SE Ranking
7. Wordtracker
8. Moz Keyword Explorer
9. SpyFu
10. KeywordsPeopleUse

Looking for SEO Service Near Me?

If you are searching for “SEO service near me” or “SEO service in Delhi,” it means you want more visibility, more traffic and more customers for your business.
Many business owners face the same issue:
“Website toh bana li, par Google par rank hi nahi ho raha.”
SEO is the solution to this exact problem.

The truth is, your website won’t grow automatically.
You need proper Search Engine Optimisation that makes your website visible to the right people at the right time.

Why Your Website Is Not Ranking

1. Low or no visibility on Google

People search, but your website doesn’t appear.

2. Wrong or weak keywords

Your website is targeting keywords that your customers don’t search.

3. Slow website

A slow website loses visitors and ranking.

4. Poor content quality

If your content is not helpful, Google won’t show it.

5. No local SEO

Your business doesn’t appear in map or “near me” searches.

6. No backlinks or reputation

Without trust signals, Google won’t push you up.

These problems look small, but they directly stop your growth.

How Our SEO Service in Delhi Solves These Problems

We provide simple, effective and practical solutions.
No confusing terms — only clear results.

1. Strong Keyword Strategy

We target real keywords your customers actually search like:

  • seo service near me

  • seo service in Delhi

  • best seo service in Delhi

  • best seo service providers

This helps your website appear for the exact terms people are searching.

2. Complete On-Page SEO Fixing

We improve your keywords, headings, images, content and internal links.
Your website becomes Google-friendly and user-friendly.

3. Local SEO for Map Ranking

If you want local customers, we optimise:

  • Google Business Profile

  • Local keywords

  • Map visibility

  • Reviews

  • NAP consistency

This helps your business appear in “near me” results and Google Maps.

4. Technical SEO Cleanup

We fix errors your users don’t see, but Google checks every time:

  • Speed

  • Mobile layout

  • Broken pages

  • Sitemap

  • Technical structure

A clean technical base means better ranking.

5. Content SEO That Helps Users

We create content that answers real questions.
This helps Google, users and AI tools understand your business easily.

6. Safe and Quality Backlinks

We build your online trust with clean, relevant and effective backlinks.
No spam. No risk. Only safe results.

Why We Are Among the Best SEO Service Providers

  • Simple language, clear communication

  • Honest auditing, no fake promises

  • Local Delhi experience

  • Results-focused strategy

  • Affordable plans

  • Support for small and growing businesses

  • AI-friendly content structure

Our goal is not just ranking — our goal is your business growth.

Why We Are the Best SEO Service in Delhi for Local Businesses

  • We understand Delhi market behaviour

  • We know local search patterns

  • We optimise for map ranking and “near me” keywords

  • We help your website get real traffic, not random visitors

  • We focus on leads, calls and conversions

Whether you’re a shop owner, service provider, freelancer or startup — SEO can boost your visibility instantly with the right approach.

What You Get with Our SEO Service

  • Website audit

  • Keyword research

  • Competitor analysis

  • On-page optimisation

  • Technical fixes

  • Local SEO

  • Content planning

  • Backlink strategy

  • AI + LLM friendly content

  • Monthly reports

Simple, clear and fully transparent.

SEO Is Not Complicated When Done Right

If your website is not ranking, it doesn’t mean something is wrong with your business.
It only means your website needs proper optimisation.

A strong SEO strategy can help you get:

  • More leads

  • More calls

  • More visibility

  • More customers

And the best part — you don’t need to spend on ads every day.

If you want a simple, result-focused SEO plan for your business, contact:
Business Target – +91 8766241171